Branding

My job as a branding manager is to ensure that a brand remains recognizable, up to date and exciting to customers. Plan ways to promote – and change the public perception of – your brand. Develop and maintain brand’s attitude, appearance, customer relation, interpersonal and intro-personal relationships and more. Responsible for making sure that branding is consistent across advertising and campaigns.

Related job titles include: brand marketer, brand marketing assistant, assistant brand manager, brand ambassador and product manager.

Typical branding package includes:

• Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.

• Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands

• Analyzing the success of marketing campaigns and creating reports

• Supervising advertising, product design and other forms of marketing to maintain consistency in branding

• Meeting with clients and working with colleagues across multiple departments.

• Managing budgets.

• Organizing events such as product launches, exhibitions and photo shoots.